Are NIL deals halting momentum of G League, Overtime Elite?

Last May when Michael Foster told Sports Illustrated that he was bypassing college for the prosopting to suit up for the G League Ignite instead, he referred to his move as “the golden path.”

“It’s the thing to do right now,” Foster said.

Two and a half months later on July 1, the NCAA shifted the landscape of college athletics by changing its policy to allow student-athletes to profit from their name, image and likeness (NIL).

“It’s a whole new world now,” says Centennial (Corona, Calif.) shooting guard Jared McCain, a Duke commit. “Everything is different. Everything.”

College coaches often refer to NIL as the ultimate equalizer from the perspective of players picking schools they might’ve otherwise overlooked due to a sweeter NIL deal, but perhaps the larger NIL win for colleges is its ability to potentially beat the pro enticement at its own financial game.